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Light Martins

Available for Remote Work · Nigeria

Light Martins

Educator · Business Support · Research · Client Operations

"I learn fast, organize well, communicate clearly, and get things done — without needing to be managed."

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Light Martins

I started with no connections.
Just drive.

I started with no connections, no referrals — just a strong interest in helping people get things done and the ability to learn quickly and adapt.

Today I support founders, academics, and organizations across research, operations, outreach, and coordination. I also teach — helping others understand virtual assistance, remote work, and career strategy through Coreguide Academy.

What makes me useful: I learn fast. I organize well. I communicate clearly. I coordinate across people. And I execute without needing to be chased.

Learn Research Organize Communicate Teach Coordinate Execute Build Systems

Experience

2025 — Present MS Consult

Virtual Assistant — Social Selling & Lead Generation

Social media engagement and outbound social selling for SaaS and B2B founders. Cold pitching to 100+ accounts weekly across X and Instagram. Generating warm leads that convert into prospective client bookings.

Lead GenCold OutreachX / Instagram
2025 — Present Addon Stack

VA — B2B Cold Outreach & Appointment Setting

Supporting Addon Stack — a CRM/ERP systems company — with cold outreach and social selling. Identifying and qualifying B2B prospects and supporting the client acquisition pipeline.

Appointment SettingB2B OutreachCRM/ERP
2024 — Present Individual Client (Academic Sector)

VA & Project Coordinator — Research & Operations

Academic research including sourcing PhD supervisors at KU Leuven, Belgium. Coordinated a PhD application across two universities. Built a full-year NGO content calendar. Managed event coordination, podcast operations for GELF, and day-to-day administrative support.

ResearchProject CoordinationNGOAdmin
2023 — Present ArgentPeopleCo

Executive Assistant

Operational and administrative support to founders and entrepreneurs. Managed international travel logistics, content calendars, pitch research, and industry contact compilation. Email management, calendar scheduling, and data entry.

Executive SupportTravel LogisticsCalendar Mgmt

Services built around
your needs

🎯

Lead Generation & Cold Outreach

Building targeted prospect lists, executing cold outreach on X, LinkedIn, and Instagram, and converting attention into warm leads and bookings for founders.

Prospect ListsCold PitchingSocial Selling
🔍

Research & Data Support

Academic research, competitor analysis, contact sourcing, and market research — organized into clear structured formats that make decisions easy.

Academic ResearchMarket ResearchData Org
📋

Project & Operations Coordination

Managing multi-stakeholder projects, liaising with vendors, tracking progress, and ensuring nothing falls through the cracks — for NGOs, startups, or individuals.

CoordinationStakeholder MgmtNGO Experience
📅

Administrative & Executive Support

Calendar management, email handling, daily task lists, travel logistics, and content scheduling. I keep your operations moving so you focus on growth.

Calendar MgmtEmailScheduling
📱

Social Media & Content Support

Content calendar planning, platform management across LinkedIn, X, and Instagram, and strategic engagement to build visibility for your brand or business.

Content CalendarsPlatform MgmtEngagement
🎓

Teaching & Career Coaching

Through Coreguide Academy, I teach VA skills, remote work strategies, and freelance career clarity — in a way people actually understand and can apply.

VA TrainingRemote CareersCoaching

Selected work.
Real results.

Research & Data Support

Research

Academic and lead research compiled into structured, decision-ready formats for clients across sectors.

  • Sourced PhD supervisors at KU Leuven, Belgium — names, emails, departments
  • Researched and compiled 15 PhD project topics for client application
  • Located a UK economics conference under a tight deadline
  • Built prospect lists using Apollo.io and manual research
View Case Study →

Lead Generation & Research

Lead Gen

Combining targeted lead research with outreach strategy to identify, qualify, and deliver prospects that actually convert for clients.

  • Built targeted prospect lists from scratch using Apollo.io and manual research
  • Identified qualified leads across SaaS, B2B, and academic sectors
  • Researched and compiled decision-maker contacts across industries
  • Organized findings into clear, structured formats ready for outreach
View Case Study →

Cold Outreach — Engagement-Driven Lead Gen

Lead Gen

Strategic engagement and commenting on X to attract and convert attention into warm leads for SaaS and B2B founders.

  • 100+ cold pitches weekly across X and Instagram
  • Generated warm leads converting into prospective bookings
  • Supported client acquisition for SaaS, B2B and marketing agencies
View Proof of Engagement →

NGO Research & Leads

NGO · Research

Research and lead generation work conducted for NGO clients — sourcing contacts, building awareness calendars, and supporting outreach and event coordination.

  • Built a full-year NGO content calendar using international awareness days
  • Sourced graphic designers and coordinated flyer production for NGO events
  • Conducted research to support NGO outreach and podcast launch
  • Handled stakeholder communication and project progress tracking
View Case Study →

Coreguide Academy · Featured Project

Client Simulation Tool

One of the hardest parts of starting out as a VA is that you have no clients to practice with. So I built one.

The Coreguide Client Simulator gives students a real-time experience of working with a client — without needing an actual client. It presents tasks, messages, and scenarios the way a real client would, so students can practise responding, organizing, and delivering before they ever land their first paid role.

Built to bridge the gap between learning and doing. Because watching tutorials is not the same as doing the work.

VA Training Practical Learning Client Simulation Coreguide Academy
Try the Simulator →
coregide-simulator-v2c.vercel.app

👋 Welcome to Coreguide Academy

Client Simulation — Live Practice Mode

Client

Hi! Can you help me find 10 leads in the SaaS space by Friday?

You (Student VA)

Absolutely. I'll get started right away and share the list with you by Thursday.

Client

Perfect. Include their LinkedIn profiles and company size too.

What I've built

Education · Mentorship

Coreguide Academy

A VA mentorship program and learning community. I teach virtual assistance, remote work strategy, and freelance career clarity — in a way that's practical, plain, and actually understandable.

Launching August 2026

Consulting · Freelance Path

Freelance Path Consultations

Helping people figure out which remote roles actually fit their natural skills and personality. A service born from the questions I keep getting asked — so I built a structured way to answer them.

Active

Content · Brand

Light Martins VA Brand

My personal brand across LinkedIn, X, YouTube, and Pinterest — documenting the journey, sharing what I learn, and building an audience around remote work, research, and operations.

Active · Growing

Digital Products

VA Guides & Playbooks

Ebooks, guides, and playbooks for VAs and lead generation specialists — packaging what I've learned into resources others can use to start, grow, or improve their remote careers.

In Development
0+
Cold Pitches Weekly
0
Research Projects
0
Clients Supported
0
Projects I've Built

Skills & Tools

Core Skills

Research & Data Organization92%
Lead Generation & Cold Outreach90%
Project & Operations Coordination88%
Communication & Stakeholder Mgmt90%
Teaching & Curriculum Explanation85%
Calendar & Task Management93%

Platforms

LinkedIn X (Twitter) Instagram Facebook YouTube Pinterest

Tools

Notion Google Workspace Canva Apollo.io ChatGPT / AI Google Docs Google Sheets Google Drive Gmail Google Calendar

Education &
Certifications

University Degree

B.Ed — Educational Management

Yakubu Gowon University (formerly University of Abuja)

Graduated August 2025

Professional Training

Virtual Assistance Program

TechCrush Academy

December 2025 — Present

Certification

Virtual Assistant Certification

Erin Booth · Udemy

2025

What clients &
students say

Thank you very much, I love your work.

R

Academic Research Client

Individual Client · Remote

Student Review

Student review screenshot

Student Review

Student review screenshot

She manages our social media engagement and lead generation without needing hand-holding. The warm leads she brings in are genuinely qualified. She just gets it done.

M

MS Consult

Client Acquisition Company · Remote

Let's work
together